![]() It’s important to have a clear idea of this figure, because it “anchors” your price negotiations. This sets a floor for your pricing conversations in the future. This is the lowest amount you can charge per hour, per project, per week, or however you want to structure your business, in order to pay your bills and earn the kind of money you want to earn. The very first thing you need to know about pricing is your minimum. ![]() We’ve included quotes from these sources throughout the guide. Finally, we’ll talk about the thing that every freelancer wants to do but few manage to do: raising your rates (without losing too many clients).Īt the end, we’ve included links to a few external sources that you can use to go into more detail on pricing. Then at the end, we’ll talk about setting your price based on value, and how you can estimate the value you’re adding. Then we’ll work through three pricing models: hourly rates, fixed rates, and packaged deals. First, we’ll help you to find your minimum rates - the lowest rate you’ll accept in order to keep the lights on and compensate you for the risk of running a business. This guide attacks pricing from a number of angles. Do you want the predictability of hourly rates? Or are you willing to take the risk of fixed prices and package deals, in order to potentially earn higher hourly rates? All these approaches have different pros and cons that are important to work through before making a decision. Then there’s the detail of how you charge. Charge too little, and it’s easy to end up working all the time for very little payoff. Charge too much, and you may not get enough work to stay busy. As a freelancer, how you price your work has a huge impact on your career.
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